How to Self Publish Guide
June 18, 2025

Self-publishing empowers writers to take control of their book’s production, distribution, and royalties. With the rise of digital platforms, publishing your own book is easier than ever. Here’s a comprehensive guide to walk you through each step of the self-publishing journey.

1. Finish and Edit Your Manuscript

Before publishing, ensure your book is polished and professionally edited. Even the best ideas can be overshadowed by grammar mistakes or poor structure.

Self-edit first: Revise multiple times to improve clarity, flow, and content.

Hire a professional editor: Consider developmental, copyediting, and proofreading services.

2. Choose Your Publishing Platform

Select the right platform based on your goals (print, ebook, wide distribution, etc.).

Amazon Kindle Direct Publishing (KDP): Best for reach and royalties.

IngramSpark: Ideal for wide print distribution.

Smashwords, Draft2Digital: Good for ebook distribution beyond Amazon.

3. Format Your Book

Proper formatting ensures your book looks professional.

Ebooks: Use EPUB or MOBI format.

Print books: Format for print dimensions like 6”x9” or 5.5”x8.5”.

Tools: Use MS Word, Adobe InDesign, Vellum (Mac), or free tools like Reedsy.

4. Design a Compelling Cover

Your cover is your first impression. It should match your genre and appeal to your audience.

Hire a professional designer or use platforms like Canva or BookBrush.

Ensure the cover includes the title, subtitle, author name, and back cover blurb (for print).

5. Set Up Your Book Metadata

Metadata helps readers find your book.

Title and subtitle

Book description

Author name and bio

Keywords and categories

Use keywords that your target readers are likely to search.

6. Set a Price and Royalties

Pricing affects sales and royalty rates.

Ebooks on Amazon: $2.99–$9.99 earns 70% royalties.

Print: Set a price that covers printing costs and leaves room for profit.

Research your genre to find competitive pricing.

7. Publish and Distribute

Once everything is ready, upload your files to your chosen platform.

Preview your book using the platform’s tools.

Hit “Publish” and wait for approval (usually 24–72 hours).

8. Promote Your Book

Publishing is just the start—now you need readers.

Build an author platform: Website, email list, social media.

Use Amazon ads or BookBub promotions.

Gather reviews from readers and influencers.

9. Monitor Sales and Adjust

Track your performance regularly.

Use sales dashboards (KDP, IngramSpark).

Adjust pricing or keywords if necessary.

Keep publishing—authors with multiple books often perform better.

Final Thoughts

Self-publishing gives you control, speed, and full creative freedom. By following these steps—from editing and design to publishing and promotion—you can turn your manuscript into a professionally published book. Success takes effort, but the rewards are worth it.